The Its Sew Emma pattern company was founded by Kimberly Jolly as a creative publishing outlet for the types of books and patterns she felt was missing in the quilting community. Made up of a team of designers with diverse aesthetics, Its Sew Emma's quilts have a widespread appeal and are inclusive of all styles. They have also teamed up with popular designers to produce top-selling books such as Farm Girl Vintage and Spelling Bee. Their work continues to evolve and adapt with new trends, but creating quilts that quilters love is always their passion.
- It's Sew Emma