Our name is inspired by the famous Savile Row, a street in Mayfair, central London, known for its traditional "bespoke tailoring" for men.
The term "bespoke" is understood to have originated in Savile Row when cloth for a suit was said to "be spoken for" by individual customers.
Savile Row has been termed the "golden mile of tailoring", where customers have included Prince Charles, Jude Law, Winston Churchill, Muhammad Ali Jinnah, Lawrence Olivier, Duke Ellington, Lord Nelson, and Napoleon III.
"Bespoke tailoring" is custom tailoring sometimes referred to as "made-to-measure" or "made to order" because apparel was "spoken for" and made to the customer's precise measurements and specifications.
Tailoring has been associated with Savile Row since the 19th century, when Beau Brummell, who epitomized the well-dressed man, patronized the tailors congregated on the nearby Burlington Estate.
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